July Preview

Wow, I'm not that good at these things. I over-estimated Super 8 and to a lesser extend X-Men fisrt class, and underestimated Green Lantern. Cars 2 was always up in the air for me. Transformers is already done, so let's get to the real July releases.

July 8
Zookeeper (aka, Rewarmed Turd in the Microwave)
Opening Prediction: $30-35 million
Final Gross Prediction: $120-135 million.

The less said about this the better. It looks like crap obviously, but it will have to work hard not to make at least a little money. I hope it's the next marmaduke, but it's more likely gonna be a poor-man's night at the museum.

Horrible Bosses
Opening Prediction: $20-30 million
Final Gross Prediction: $100 million tops.

I don't see this taking off, it sounded promising at first but the marketing is confused and confusing. It'll be lucky to get above $25 million opening, which basically ensures it won't be a true break-out hit, although if word of mouth is good it could stick around.

July 15
Harry Potter and the Warner Bros need more Money (Deathly Hallows Part 2)
Opening Prediction: $135-$160 million
Final Gross Prediction: $320 million+

After Transformers 3 hit a relatively meh note (considering how spectacular Revenge of the Fallen's five day sprint was) it is now basically a fact that Deathly Hallows Part 2 will be the year's top film. The question is, just how well will it do? The answer is, insanely well. This is the first movie that feels like it has a real shot of breaking the Dark Knight's opening record of $158 million. It's total gross will obviously trail that by a lot, but it should eclipse the first Harry Potter (I'm expecting a bit of Revenge of the Sith type comeback here). Of course in terms of attendance, it won't come close, but I wouldn't put a $350 million total past it. Unlike the previous few potter's, this one seems to have some real re-watchability, and should see more repeat business (especially if it's, you know, good). Sky's really the limit on this one.

I'm tired. I will update this later.